Author Archive for Ben T White



When you apply the scientific method to selling, you are a scientist performing experiments in order to prove a theory. What’s your theory? The best way to more your products, of course. The method is shown below step-by-step. First outlined in general terms; then in marketing specific terms.

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The best advice I can give you if you are just getting started in your mail order catalog business is…
Hire someone to build your catalog for you. They know what they’re doing and they know what works. However, many of you just getting started may not have capital for that kind of hire. […]